Oliver Laughton
Broadcast PR Professional

I specialise in securing national exposure for organisations who need to convey their key messages to millions of people via BBC radio stations, national TV channels, Sky News, BBC News and primetime breakfast programmes.

I regularly work with organisations of all sizes and sectors who are seeking
to promote their brands to substantial numbers of potential consumers in one of the most authoritative, immediate and powerful ways possible.

By harnessing the most appropriate channel, message, presenter and timing, maximum awareness is created that consistently drives the nation directly to the brand and associated web resources creating huge upside potential and ROI.

Let's look at some stats ...

Radio is more popular than ever

In 2017, radio listening in Britain reached a record high with Rajar figures indicating over 138 million radios in homes, cars and workplaces. Over 91% of the population tuned in each week listening to a total of over 1 billion hours of radio a week in the first quarter of 2017 alone.
Radio is a proven and trusted media through which to project positive key messages to a receptive audience.

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Radio is trusted

Over 66% of people in the UK considered radio to be trustworthy and factually accurate, compared with 58% for online, 54% for television and a mere 34% for newspapers.
Listeners often feel that radio presenters are speaking directly to them in an environment where they feel relaxed, happy and responsive.

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Beginnings of UK Radio


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The future of Radio

Radio is alive and well, and continues to prove itself as the largest media platform, but where is it heading? Can it keep up with the ever-changing information and entertainment landscape? Many stations are now offering live streams of their programming for free through the internet and downloadable smartphone apps. One thing that won’t change is the relevancy and effectiveness of radio broadcasting.
For the foreseeable future, Radio will remain as a powerful and major force in accessible mass communication!

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