Oliver Laughton
Broadcast PR Professional

I specialise in securing national exposure for organisations who wish to convey their message to millions of people via BBC and commercial stations. I work with companies and brands of all sizes and across all sectors who wish to be presented in the most authoritative, positive and credible way possible. Currently, UK Radio offers incredibly exciting opportunities with many unique benefits - Explore further ...

Radio is more popular than ever

In 2017, radio listening in Britain reached a record high with Rajar figures indicating over 138 million radios in homes, cars and workplaces, 91.6 per cent of the population tune in each week with a total of over 1 billion hours of radio a week in the first quarter of 2017 alone.
Radio is a proven and trusted media through which to project positive key messages to a receptive audience.


Radio is trusted

Over 66% of people in the UK considered radio to be trustworthy and factually accurate, compared with 58% for online, 54% for television and a mere 34% for newspapers.
Listeners often feel that radio presenters are speaking directly to them in an environment where they feel relaxed, happy and responsive.


Beginnings of UK Radio


The future of Radio

Radio is alive and well, and continues to prove itself as the largest media platform, but where is it heading? How can it keep up with the ever-changing information and entertainment landscape? Many stations are now offering live streams of their programming for free through the internet and downloadable smartphone apps. One thing that won’t change is the relevancy and effectiveness of radio broadcasting.
For the foreseeable future, Radio is here to stay!


Our process

Radio and TV stations want interesting and engaging content for broadcast and you want regional or national coverage to promote your organisation. We have the ideas and relationships to get you on air. We start with your brief and discussing your campaign objectives. Using our industry connections and expertise we build an interview schedule to maximise effectiveness and coverage reinforcing your position as the voice of your industry.Interviews can either be live or pre-recorded with your message being broadcast on radio or TV. We will advise and assist at all levels helping you to get your message across in the most effective way.Following your interviews, we will correlate all the information into an extensive coverage report, detailing when and where your interviews were broadcast in order to give you an accurate picture of who your message reached. During the feedback meeting, we can answer any questions and discuss what is next for your brand.