I'm Oliver Laughton
I have over a decade's success in consultative sales and business development
and it's my pleasure to share these basic yet effective, free tips
They have helped me understand and leverage ethical selling
in today’s ever changing times. Perhaps they'll help you too.

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Three successful B2B Marketing Strategies for 2017

The following are proven winners and if appropriate, should be part of your overall marketing effort:

1. Webinars

​ Webinars, designed to educate and enlighten are a fantastic way to draw people in with your industry expertise and thought leadership.


Aim to come up with a topic that is both interesting, and that ties in with what you sell - so you can show how your solution solves a common problem. Many people will just come to the webinars to learn, but others will be interested in your product/solution, and still others may help you spread the word about your company.



2. Content Marketing

Creating interesting, current and relevant content that will draw prospects to your site is one of the most powerful and cost effective ways to generate engagement and leads. It is important to craft content which provides real value, include meaningful industry data and be good enough to be shared among your target audience.

Once you have created the relevant content, proper distribution is the next key step in the process. Using a well thought out planning schedule will enable you to distribute your content on the relevant networks and Social platforms enabling you to reach your target audience at the right time.


3. LinkedIn

Used correctly LinkedIn is an exceptional platform for connecting with your network, developing quality relationships and driving traffic back to your blog. The key benefit of using LinkedIn is in reaching your target group at the exact moment they are looking for your product and make a strong influence on their purchase decision.

There are three ways in which you can drive instant impact using LinkedIn:

As a Premium Member using Advanced Search to find the right prospects and then using quality content to drive conversations.
Using LinkedIn Groups. Find Relevant groups in your sector join and get involved in the conversation.
Publishing content on Pulse, Slideshare and via Company Pages to drive meaningful conversations.


And don't forget to continually monitor, test, refine and focus on what delivers the most return!

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